Case studies

Real results. With receipts.

Projects I’ve worked on, with the numbers to prove it. Client names stay private. The numbers don’t.

+519%
more conversions in 123 days
E-commerce
Promethean SEO for an online store
How Promethean SEO, my mix of traditional, semantic and entity SEO, grew an online store’s conversions by 519% in 123 days.
10K
Google clicks a day, up from about 3.5K
Client work
A topical map and a link magnet
How a topical map, a content cleanup and one link magnet took a client site from about 3,500 to about 10,000 Google clicks a day in a year.
50
clicks a day, up from zero in 3 months
Online courses
Question-led SEO for an online course site
How an online course site with a Domain Rating of 2 went from zero to about 50 Google clicks a day in three months, up against Coursera, Udemy and edX.
3.8×
more clicks from Google
E-commerce
Semantic SEO for an online store
How a semantic content network got an online store 3.8× more Google clicks than the six months before, with no link building and no Core Web Vitals work.
2 of 5
keywords where it outranked sites with backlinks
Experiment
A content network on a brand-new domain
A brand-new blog with a free WordPress theme, no link building and 11 AI-written articles outranked sites with backlinks for 2 of 5 keywords.

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