Case study · Client work
No busyworkNearly 3× the Google clicks. In a year.
In about a year, a client site went from around 3,500 Google clicks a day to around 10,000. No mass outreach, no pointless audits. Just a topical map, a cleanup and one very good link magnet.
- Google clicks a day
- 10K
- was 3.5K
- Nearly 3×
- Link magnets
- 1
- Still earning links
Google Analytics, Search Console report. Before: average from September to February. After: average from July to October.
The climb started around March and held at about 10K a day from July on.
One good link magnet beats a thousand cold emails.
The receipts
Straight from Google Analytics
What I skipped
The usual busywork
Mass outreach
No emailing a thousand people asking for backlinks.
Extra technical SEO
I fixed the major issues and left it there.
Volume-chasing content
No articles written just because a keyword had search volume.
Useless audits
I didn’t bill the client for audits that don’t move anything.
What I did
One map, one magnet
It’s all about nailing the semantic content network. Once you understand Semantic SEO, a topical map guides your internal links, topical authority, link magnets and search intent.
Built a link magnet
I made one genuinely useful piece that other sites wanted to link to. It brought in a lot of good backlinks, and it still does.
Made a topical map
I mapped the site’s topics and turned them into categories.
Linked by the map
Articles link to each other based on where they sit on the topical map.
Deleted what didn’t fit
I found the useless, unrelated content and removed it.
Covered search intent
I made sure the map covered what people actually want when they search each topic.
Before you copy this
Two things that matter
- Pro tip
Start with the topical map
Map your topics before you write. The map tells you what to write, how to link it and which search intent to cover.
- Fine print
Numbers from a chart
This report only shows a chart, so the daily figures here are averages I read off it and rounded.
